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5 Social Media Trends for 2014

Posted by admin on April 8, 2014

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     Are you a business owner frustrated with social media? Do you keep hearing it is an essential component of your marketing strategy but can't find the motivation to invest time and energy? Don't worry, you are not alone.

     Staying on top of social media is a challenge for many business owners. Most of you have enough to worry about as it is. As a result, Social Media Marketing (SMM) is neglected or ignored, costing you exposure, profit, and branding opportunities which your competition may be capitalizing on.

     But don't despair because we have assembled a list of 5 social media trends for 2014 so that you have the tools you need to finally get SMM working for you.

1. Social Media is Getting Serious

     If you have not already embraced social media, now is the time. It is getting accepted by serious institutions such as schools, businesses, and even government organizations. Advertising agencies are recognizing the importance of SMM and are scrambling to stay on top of new developments.

     As the social media industry grows so do the benefits of getting involved.

     Start by establishing a good reputation. Business owners often investigate potential employees or other business prospects on social media to get an idea of who they are dealing with. Keeping a professional identity online for you and your business could mean the difference getting new clients or losing business.

2. Social Media Marketing Teams

     Advertising agencies and business owners are creating Public Relations (PR) teams dedicated exclusively to social media. Because content moves so rapidly online a social media team needs to work quickly and efficiently to stay on top of developments.

     Oreo Cookies' tweet during the Superbowl is a great example of responsive SMM in action. With a team of copywriters and graphic designers standing by, Oreo published an ad on Twitter just minutes after the power went out at one of the biggest sporting events of the year. The quick, humorous response to a relevant, heavily-publicized event led to an enormous following on twitter and great exposure for the brand and the product.

3. Disappearing Content

     Content on the Internet has always become outdated quickly. It stays fresh for a few days at most, and last week is ancient history on the internet. Unfortunately for content marketers, the trend is moving towards an even shorter content lifespan.

     Social media applications such as Snapchat, a tool which allows users to exchange videos or photos which disappear after a few seconds, are rising in popularity. Facebook CEO Mark Zuckerburg recently tried to acquire Snapchat, so we know that the trend is getting some serious attention in the social media community.

4. Social Media Advertising

     Paid advertising on social media is becoming increasingly popular. Facebook has given business owners the option of advertising and promoting posts. Social media platforms such as Twitter are following the example.

     With a large captive audience, social media is a terrific venue for reaching your target market provided that your copy is well written. People mostly use social media to socialize and enjoy themselves, so spamming them with aggressive sales tactics might be doing more harm than good.

5. Social Listening

     There is so much talk about creating useful content that people often forget to listen. Social media is an extremely powerful public relations tool. It allows you to interact directly with consumers and learn how they feel about your product or service.

     You can hear candid discussion from members of your target market and adapt your PR strategy accordingly.

     Most importantly, you get the chance to respond and be heard. Has someone left you a bad review? Ask what you can do to improve the service so that bad experience can be avoided in the future!

     This list of trends is by no means comprehensive, but it gives you a foundation for your social media strategy in the coming year. If you still aren't confident in your online marketing, contact us today for a free consultation. We would be more than happy to help.    

 

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